Why captions

Captions keep people watching

Most people watch on mute and scroll fast. Captions hold their attention, make your video easier to understand, and help it reach more people.

By the numbers

The case for captions

The data is clear about how people watch.

80%

are more likely to watch a video to the end when captions are on.

Verizon Media + Publicis Media, 2019
69%

watch video with the sound off in public places.

Verizon Media + Publicis Media, 2019
1.5B

people live with some hearing loss worldwide, close to 1 in 5.

World Health Organization
Animated captions

Static captions inform. Animated captions come alive.

Plain text on screen does the job. Motion does more. It highlights the exact word as it is spoken, and gives your captions rhythm and life.

Hover a card to see it in action.

Every word lands right on beat

Styles for every video

One library, every kind of video

The preset library covers the styles creators actually use, from music edits and short-form stories to broadcast-style motion graphics.

Music and lyric videos

Lyric and karaoke styles land word by word, on the beat. Built for music edits and short-form set to a track.

Short-form and storytelling

WhatsApp-style chat bubbles and bold social styles fit skits, reactions, and story videos for TikTok, Reels, and Shorts.

Motion graphics

Clean, native After Effects text layers drop into a larger composition and behave like any other layer you build.

Captions vs subtitles

Captions vs subtitles

They are not the same thing. The difference is who they are for.

Captions

Same language

In the same language as the audio. Made for people watching on mute and for viewers who are deaf or hard of hearing. They carry the words, and can include speaker and sound cues.

Subtitles

Translated

A translation of the audio for viewers who can hear but do not speak the language. They open your video to people in other countries.

MotionCaption does both. Caption from your audio, then translate on Pro to publish in more languages.

Where it matters

Every video autoplays on mute

The first seconds of your video have to work without sound. On every major platform, captions are how you stop the scroll before anyone reaches for the volume.

TikTokReelsShortsYouTubeLinkedIn
And more

The upside keeps adding up

Once your captions are on screen, the rest follows.

Reach more languages

Translate your captions on Pro to publish in more languages and reach viewers around the world.

Repurpose into clips

Captioned clips are ready to share anywhere, from a long video down to a short.

Easier to find and quote

Text on screen and exported SRT files make your videos easier to search and reference.

The easy way

Captions are worth it. Doing them by hand is slow.

Timing every line and keyframing every animation eats hours. MotionCaption builds animated captions from your audio, right inside After Effects and Premiere.

Common questions

Captions, answered

The questions people ask most about captions.

Do captions really increase engagement?

Yes. In a 2019 Verizon Media and Publicis Media study of 5,616 US adults, 80% said they are more likely to watch a video to the end when captions are available.

What is the difference between captions and subtitles?

Captions are in the same language as the audio and are made for viewers watching without sound or who are deaf or hard of hearing. Subtitles translate the audio for viewers who can hear but do not speak the language.

Do animated captions work better than plain text?

Animated captions hold attention longer. Motion and a word-by-word highlight guide the eye to the right word at the right moment, which keeps fast lines readable and viewers watching.

Do I need captions for TikTok, Reels, and Shorts?

Yes. Those feeds autoplay on mute, so the first seconds of your video have to land without sound. Captions carry the message until someone turns the sound on.

Caption your next video today.

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